Web Design Strategy and Aesthetic Perspective
The web world gets the benefit of large data to learn from: What do users like, how does our brain and eye work on the web, how does our psychology respond, user psychographics, how does every instance of color, scale, space and visuals shape our experience and perception, what does google like, what works best on phone, etc. There’s an objective side to web design and how we experience the web – what’s literally effective (the science), and what’s attractive (the art), and the beauty and skill is knowing how to blend the two. A quick answer is to say that websites perform best when they are simple (because mobile dominates), polished, expensive looking, easy to navigate with clear call to actions, and every feature is intentional, consistent and serves the user.
A website also sets a visual and functional tone for your business. If it’s easy to navigate, polished, professional, user-friendly, and well done, then your customers/clients will think that about your business as a whole. Users will go with the more modern, upscale site as it conveys trustworthiness and authority. So ensure that is your site! This is what we achieve. It’s a first and lasting impression that really matters!
Our skillset lies in this broad spectrum of multi-disciplinary principles to bring our clients effective and fantastic websites that elevate the communication and feeling towards their brand and business.