A master-craftsman painting studio given a digital home as considered as its finishes.
Brand site, local-SEO foundation & ongoing stewardship
2023 —
Site design & build, services architecture, portfolio galleries, estimate flow, local SEO, FAQ schema
TanStack Start, custom portfolio system, on-site estimate flow, ongoing maintenance
An editorial digital home that elevates the brand to match the craft, surfaces six portfolio categories cleanly, and pulls qualified, on-brand estimate requests from regional searches.
Quarterly design refinement, new portfolio project additions, performance tuning, local-SEO monitoring, and continued evolution of the estimate request flow.
Friel's Fine Finishes is a fully licensed and insured master-craftsman painting studio out of Oakhurst, NJ — serving discerning homes and commercial spaces across New Jersey, New York City and eastern Pennsylvania.
The brief: a digital home that communicates the same precision and care as the work itself, makes it effortless for high-intent prospects to request an on-site estimate, and ranks for the regional searches their ideal clients are making.
We designed and built an editorial site with a clear capabilities architecture, six portfolio category galleries, and a complimentary estimate flow — all wired into a local-SEO foundation with FAQ schema, canonicals, and OG metadata on every route.
Ongoing stewardship covers new project additions, seasonal content cycles, performance and Core Web Vitals tuning, and continued evolution of the estimate and inquiry flow.
Visit live site- 01Editorial site architecture with services and capabilities pages
- 02Six portfolio category galleries (interior, exterior, doorways, commercial, stain, cabinetry)
- 03Complimentary on-site estimate request flow
- 04Local-SEO foundation for NJ, NYC & eastern PA
- 05FAQ page with JSON-LD structured data
- 06Sitemap, canonical tags & OG metadata across every route
- 07Fine Paints of Europe certification highlighted throughout
- 08Ongoing site stewardship & growth
