A quiet, considered home for a Vermont real estate practice.
Role
Brand site & ongoing stewardship
Year
2024 —
Scope
Identity refinement, site design & build, content system
Stack
Custom CMS, Mapbox, ongoing maintenance
Outcome
Listing inquiries doubled in the first six months. The team now publishes new properties in minutes rather than days, and we steward the platform every week.
What we still steward
Quarterly design refinement, listing pipeline maintenance, SEO and discoverability monitoring, and a private slack channel for same-day requests.
Context
Gray Barns came to us with a long-standing reputation in Woodstock and a website that no longer reflected the calibre of the practice. We rebuilt their digital home around the rhythm of their listings — slower, more editorial, with room to breathe.
