A hospitality identity built for a stretch of California coast.
Role & Scope
Hospitality identity & site. Naming refinement, identity, site design & build, photography direction
Outcome
Direct bookings now outpace third-party platforms. The site has become the de facto guide to the region.
What we still steward
Seasonal content cycles, performance tuning, new venue onboarding, and continued evolution of the booking flow.
Context
Secret Coast brings together a collection of independent restaurants and stays. We designed an identity and digital home that lets each venue keep its character while sitting under a shared, considered roof.