A decade of helping
businesses show up well online.

I've always been drawn to helping people and improving things to a higher standard.

That pursuit has taken many forms throughout my life—studying art, living abroad, building businesses, consulting with entrepreneurs, and developing a deep appreciation for thoughtful design and effective communication. It ultimately led to the creation of Sonni Web.

Today, I help businesses establish and steward modern digital presences that reflect the quality, professionalism, and care behind their work. I believe a business's online presence should accurately represent the value it brings to its customers. When there's a gap between the quality of a business and how it is presented online, opportunities are lost and trust is harder to earn.

Over the past decade, I've worked across web design, development, business operations, consulting, and entrepreneurship. Along the way, I noticed a recurring problem: businesses were investing significant resources into digital experiences that felt generic, outdated, or disconnected from the quality of the business itself. I believed businesses deserved better.

My background includes earning a Bachelor of Arts in Communication from the University of Washington, living in Berlin and elsewhere in Europe, serving as COO of a startup, launching my own ventures, and consulting with organizations across a variety of industries. These experiences shaped how I approach my work today—with equal attention to design, modern industry trends and standards, business goals, and the people behind them.

Before I worked in digital spaces, I made art. That foundation continues to influence everything I do. Good design is more than visual appeal. It shapes perception, builds trust, and communicates value before a single word is read. The principles of composition, balance, hierarchy, color, and visual communication inform every decision I make—not for decoration, but for clarity, effectiveness, and connection.

What makes my approach different is the combination of artistic thinking, business experience, and long-term stewardship. I don't believe great websites are simply launched and forgotten. The strongest digital presences are thoughtfully maintained, refined, and evolved over time.

Sonni Web was founded on a simple belief: businesses deserve a partner who genuinely cares about the quality of how they are represented online—not just at launch, but for years to come.

Outside of my work, I'm continually inspired by art, travel, psychology, and how thoughtful communication shapes human connection.