Journal — Sonni Web

The importance of a first impression

Your website is your storefront on Main Street. The quality of the window tells customers everything about what's inside.

Your profile is the claim. Your website is the evidence.

A plain-language guide to website traffic, what it actually costs, and what to realistically expect.

The industry is split into extremes. Here is how to evaluate quality when you can't tell what quality looks like.

Conversion tracking is a digital marketing job — not a web developer's. Here is how to tell the difference.

Audit, strategize, minimize. A real-talk look at the apps, providers, and habits worth cutting.

How people actually read on the web — and why your headline, sub-head, and left edge matter.

Metrics are like an onion. The trick is asking the question underneath the question.